Women’s football is increasingly attracting the attention of sponsors and broadcasters.

At this year’s World Women’s Football Championship hosted by France, taking place from July 7.6 to 727019, the numbers broke all records so far. Accordingly, FIFA estimates it has attracted a total of 1 billion viewers, up from 750 million in the season 4 years ago in Canada. The semi-final of the British team became the most-watched television show of the year in the UK.

About 14 million Americans watching their women’s football team beat the Dutch women’s team 2-0 in the 2019 Women’s World Cup final on August 7, 2002 to win the 4th cup of the championship. instead of changing channels to watch baseball and basketball finals.

The sponsors saw the audience’s interest in women’s football and they were quick to act. Visa, a card payment company that likes to fund major sporting events, has spent a considerable amount of money on advertising in women’s football tournaments. Earlier this year, British bank Barclays became WSL‘s first-ever title sponsor, the highest football league of women’s football in the UK, in a deal worth more than £ 10 million (similar. USD 12.6 million).

On February 5, 2015, Alipay, China’s electronic payment company, announced a 10-year charity program worth 1 billion yuan ($ 145 million) to support and promote the development of the Chinese women’s soccer team.

Women’s football is attracting brands that have always avoided this sport because of the way sponsorship packages for women’s football teams are “bundled” with the men’s football sponsorship package. Avon, an American cosmetics business, became the first to sponsor a professional women’s football club, signing an exclusive deal with the Liverpool Women’s Football Club in 2017.

In April last year, Boots, the British pharmaceutical chain, signed a partnership with the national teams of England, Scotland, Wales and Northern Ireland as well as the Republic of Ireland.

football for women

FIFA aims to increase the number of female players in the world to 60 million by 2026, which is double the current number, national tournaments and women’s football clubs will also be professionalized.

World Football Federation (FIFA) on October 10 announced the global women’s football development strategy.

According to the above development strategy, FIFA aims to increase the number of female players in the world to 60 million by 2026 – double the current number, while national tournaments as well as clubs Women’s football sets will be professionalized across the globe.

FIFA’s head of women’s football, Ms. Sarai Bareman, said: “The three most important issues we need to pay attention to are to encourage participation in women’s football, strengthen the economic treatment and construction of training facilities for women’s football.”

She emphasized the goal of including “discovering and fostering the development of coaches, referees, management and others who do other women’s football work, to create a strong system. , towards sustainable achievements. “

FIFA officials also said that increasing the income of women footballers is an important part of this strategy.

In addition, FIFA also began implementing a program to encourage women’s empowerment through football, in which the FIFA Commission is expected to have one third of the female members by 2022.

Currently FIFA is having the first female General Secretary, Ms. Fatma Samoura, who runs with FIFA President Gianni Infantino.

FIFA ensures gender equality with 2 new titles honoring female players

FIFA will present the title of the best female goalkeeper and the best female team title of the year in the Awards Ceremony held annually to honor the best footballers. This move is to ensure that both male and female players will now be selected to award prizes in the same categories. This year’s tournament will be held in Milan (Italy) on September 23.