Arkema, a French chemical company, recently purchased the naming rights for the French Women’s Football Championship (D1 Feminine) in a deal worth 1 million euros ($ 1.1 million) each year within 3 year. The tournament will be called D1 Arkema. Although the figure of 1 million euros is very modest compared to the 15 million euros per year that the men’s soccer tournament received from their main sponsor, but this is a very optimistic start.

“Becoming the sponsor of the D1 Feminine is a further expansion of our partnership with the Women’s World Cup. This is an asset for the Arkema brand and also a strong commitment of the Group. We accompany the French Football Federation in the country’s efforts to develop women’s football. This is also a great opportunity to enhance the image and status of women in society, ”said Le Haffaff Thierry, Arkema’s CEO.

According to Deloitte, 60% of the women’s soccer teams in the biggest leagues now have other sponsors with sponsors for the men’s soccer team in the same club. The consulting firm said the figure could reach 100% in the next Women’s World Cup season to take place in 2023. The number of European national associations with women’s football sponsors has increased from 9 in 2013 up to 17 in 2017.

Kelly Simmons, director of the professional women’s football league at the England Football Association, said the millions of pounds of deals had changed dramatically. Big deals will come with broadcast rights, such as how the Premier League for boys will bring in more than £ 3 billion a year from broadcasters. France’s highest women’s football tournament sold 5-year broadcast rights to Canal +, a pay TV company, for 6 million euros. Although this is only a small number, it is 6 times more than 2 years ago.

TF1, France’s most popular TV channel, raised the ad price twice a week for French women’s football matches, earning an estimated 9 million euros when the home team entered the knockout match. In the United Kingdom, the broadcast rights for women’s football were given to BT telecommunications company and BBC channel, almost without any money.

However, when the 2019 Women’s World Cup has just ended, it is also the start of negotiations to sign new contracts for the next season. With the increasing attractiveness of women’s football tournaments, the value of new contracts will not be low.

football

The defending champion showed absolute dominance in the tournament that took place in France.

Recruiting American women to enter the Women’s World Cup 2019 as the defending champion. The girls of the flower flag were crowned in this tournament in 1991, 1995 and 2015.

On the day of the army, the US women’s team performed the “massacre” of neighbors of Vietnam, the Thai team 13 goals not removed.

In the next match, Carli Lloyd’s brace and the remaining table of Julie Ertz helped America 3-0 over Chile.

The girls recruited the group to close the group stage with a complete victory after beating Sweden 2-0 in the final match.

It was not until the eighth round, Jill Ellis‘s team received the first defeat. However, the students of this coach still won a 2-1 victory over Spain to fill in the quarterfinals.

Against the French owner in the quarterfinals, Megan Rapinoe shone with a brace to help the USA win 2-1, winning the right to the fourth round.

At the semifinals, a strong and youthful England international under Phil Neville couldn’t stop the defending champion. American girls had their third consecutive victory with the same score 2-1 to fill in the final name.

The US women’s team closed an ‘unrivaled’ journey when it overcame the Netherlands 2-0 in the final with goals from Megan Rapinoe and Rose Lavelle.

The absolute dominance of American women in two consecutive World Cups.

Megan Rapinoe also received the Golden Ball (best player) and Golden Shoe (the player with the most goals).

Her teammate Alex Morgan has 6 goals but only receives the Silver Shoe because there are fewer assists. Yellow gloves belong to Dutch goalkeeper Sari van Veenendaal.

football for women

FIFA aims to increase the number of female players in the world to 60 million by 2026, which is double the current number, national tournaments and women’s football clubs will also be professionalized.

World Football Federation (FIFA) on October 10 announced the global women’s football development strategy.

According to the above development strategy, FIFA aims to increase the number of female players in the world to 60 million by 2026 – double the current number, while national tournaments as well as clubs Women’s football sets will be professionalized across the globe.

FIFA’s head of women’s football, Ms. Sarai Bareman, said: “The three most important issues we need to pay attention to are to encourage participation in women’s football, strengthen the economic treatment and construction of training facilities for women’s football.”

She emphasized the goal of including “discovering and fostering the development of coaches, referees, management and others who do other women’s football work, to create a strong system. , towards sustainable achievements. “

FIFA officials also said that increasing the income of women footballers is an important part of this strategy.

In addition, FIFA also began implementing a program to encourage women’s empowerment through football, in which the FIFA Commission is expected to have one third of the female members by 2022.

Currently FIFA is having the first female General Secretary, Ms. Fatma Samoura, who runs with FIFA President Gianni Infantino.

FIFA ensures gender equality with 2 new titles honoring female players

FIFA will present the title of the best female goalkeeper and the best female team title of the year in the Awards Ceremony held annually to honor the best footballers. This move is to ensure that both male and female players will now be selected to award prizes in the same categories. This year’s tournament will be held in Milan (Italy) on September 23.